Advertising for the Human Good - Volume 15 -

Issue 2

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Editorial

Advertising and the Way Forward

Carl W. Jones
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):1–5

Research Articles

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Fabiola Fernández Guerra
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):6–23
Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Wilson Ndasi, Ediz Edip Akcay
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):24–43
Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Myles Ethan Lascity, Maryann R. Cairns
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):44–62
Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen, Lars Pynt Andersen
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):63–78
Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Jane Johnston
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):79–94
How Ambient Advertising is Uniquely Placed to Make Audiences Think

Miriam Sorrentino
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):95–111
Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Juris Tipa
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):112–128
Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Birgit Breninger, Thomas Kaltenbacher
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):129–150

Commentary

The World According to Dave Trott: An Interview

Carl W. Jones
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- XML (EN)
31 Jul 2020

15(2):151–161
Teaching Advertising for the Public Good

. Rutherford, Fiona Cownie
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- XML (EN)
31 Jul 2020

15(2):162–177
The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

Ismael Lopez Medel
- PDF (EN)
- XML (EN)
31 Jul 2020

15(2):178–190

Advertising for the Human Good - Volume 15 -

Issue 2

Editorial

Advertising and the Way Forward

Research Articles

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Changing Masculinity, One Ad at a Time

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Commentary

The World According to Dave Trott: An Interview

Teaching Advertising for the Public Good

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

Issue Archive

Advertising for the Human Good - Volume 15 - Issue 2

Viral Media - Volume 15 - Issue 1

Media Activism - Volume 14 - Issue 1

Geography and Communications - Volume 13 - Issue 2

Re-Evaluating China’s Global Media Expansion - Volume 13 - Issue 1

Redesigning or Redefining Privacy? - Volume 12 - Issue 3

Radio and Revolution - Volume 12 - Issue 2

Reframing Media and Cultural Studies in the Age of Global Crisis - Volume 12 - Issue 1

Managing Disruptiveness as the New Norm - Volume 11 - Issue 1

The Internet and the Material Turn - Volume 10 - Issue 1

Media Ethnography: The Challenges of Breaking Disciplinary Boundaries - Volume 9 - Issue 3

The role of social media in the Arab uprisings – past and present - Volume 9 - Issue 2

Encountering the real-virtuality: digital games in media, culture and society - Volume 9 - Issue 1

Media for and by women: an historical perspective - Volume 8 - Issue 3

General Issue - Volume 8 - Issue 2

Re-visiting Latin American cultural and media studies - Volume 8 - Issue 1

Ambiguities of censorship: an international perspective - Volume 7 - Issue 2

Chinese media: Culture, autonomy and the state - Volume 7 - Issue 1

The Herman-Chomsky propaganda model 20 years on - Volume 6 - Issue 2

Media laws and arab news - Volume 6 - Issue 1

Media and foreign policy - Volume 5 - Issue 3

News journalism and transition - Volume 5 - Issue 2

Community Radio - Volume 5 - Issue 1

Comparing media histories - Volume 4 - Issue 4

Broadcasting policy and globalisation - Volume 4 - Issue 3

The media and phenomonology - Volume 4 - Issue 2

Media and religion - Volume 4 - Issue 1

Narrations and narrators of Europe - Volume 3 - Issue 3

Islam and the media - Volume 3 - Issue 2

Media and China - Volume 3 - Issue 1

Special issue: The Media and Zimbabwe - Volume 2 - Issue 0

Alternative and Political Media Practice - Volume 2 - Issue 1

Mediating Celebrity - Volume 2 - Issue 2

Media and migration - Volume 1 - Issue 1