Author: Matthew Alford (University of Bath)
This article proposes a Hollywood Propaganda Model, based on Herman and Chomsky’s original theory for news media, to explain the ideological output of mainstream Hollywood. The five filters are: concentrated ownership; the importance of merchandising; dependence on establishment sources; the disproportionate ability of the powerful to create flak; and a dominant ideology of ‘us’ versus the ‘Other’. The article acknowledges the limits of such a model but makes the case that the filters are important overarching concerns in determining the ‘bounds of the expressible’ and that countervailing forces such as the supposed left-wing beliefs of grassroots Hollywood are of limited significance.
Keywords: Propaganda Model, power, Hollywood, foreign policy, Chomsky, USA
How to Cite: Alford, M. (2017) “A Propaganda Model for Hollywood”, Westminster Papers in Communication and Culture. 6(2). doi: https://doi.org/10.16997/wpcc.128