This article introduces the term ‘the ethnographic moment’, which takes up and ‘plays’ with the long-disputed ‘ethnographic present’ in anthropology, as an indicator of changing conditions and requirements for ethnography in the context of mass media and mediation. It argues that event and debate, rather than structure and practice, have become pivotal aspects in thinking and conducting fieldwork that has to deal with the ephemeral. At the same time, it tries to show that an unquestioning acceptance of technological advancement and speed of societal change immunizes us to the thinkable absence of media and obscures analysis of lasting states of injustice and inequality, in whose (re-)production they have a stake.
Keywords: time, technology, social change, media contents, anthropology
How to Cite:
Ohm, B., (2017) “The Ethnographic Moment: Event and Debate in Mediatized Fieldwork”, Westminster Papers in Communication and Culture 9(3), p.71-96. doi: https://doi.org/10.16997/wpcc.174