This article tells the story of the coming of Radio to Nepal, and the creation of a radio audience, first through listening to overspill broadcasts from neighbouring countries, on sets which required the express permission of the King to possess until Radio Nepal finally began broadcasting in 1950. It focuses on the social aspects of broadcasting, and on the problems of audience research, and argues for the use of listeners’ memoirs to supplement more quantitative methods.
Keywords: Listener Surveys, Audience Research, Nepaliness, Panchayat, Radio
How to Cite:
Parajulee S., (2017) “Seven Decades of Radio Listening in Nepal”, Westminster Papers in Communication and Culture 4(2). p.52-67. doi: https://doi.org/10.16997/wpcc.85