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Communication Theory and Alternative Media


Pantelis Vatikiotis

Department of Art Sciences University of Ioannina
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The article draws firstly on theories that question the exclusionary nature of mass communication in terms of the emancipatory potential of ‘new media’; of the democratization of communication; or even in terms of advancing alternative forms of communication. By probing specifically into various small-scale, decentralised media projects, issues concerning the social as well as the cultural context of their implementation; their creation, production and dissemination; the employment of new technologies; and, instances of the very mediation process itself, across both the production and reception process, are addressed. From the perspective of a non-essentialist account of such media projects, the paper draws finally on approaches that evaluate these projects on the grounds of their ‘lived experience’, in terms of their social actors, agents; acknowledging thus an overall framework of understanding the practice of such projects, as instances of the constitution of citizenship.

How to Cite: Vatikiotis, P., 2005. Communication Theory and Alternative Media. Westminster Papers in Communication and Culture, 2(1), pp.4–26. DOI:
Published on 01 May 2005.
Peer Reviewed


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