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ADVERTISING FOR THE HUMAN GOOD: CALL FOR PAPERS

ADVERTISING FOR THE HUMAN GOOD: CALL FOR PAPERS

Posted by Janeway Account on 2021-01-20

ISSUE EDITOR: CARL W. JONES Senior Lecturer in PR and Advertising at the School of Media and Communication, University of Westminster Advertising, and public relations have a potential for motivating progressive behaviours in the public via the mass media. From Edward Bernays 1929 effort to promote women’s aspirations via a campaign to smoke, by branding cigarettes as feminist [...]

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