The author has no competing interests to declare.
David Gauntlett is Professor of Creativity and Design in the Faculty of Media, Arts and Design and Co-Director of the Communications and Media Research Institute at the University of Westminster, United Kingdom. Previously a Lecturer at the University of Leeds (1996–2002) and a Professor at Bournemouth University (2002–2006) he has worked with LEGO on innovation in creativity, play and learning. (See http://www.davidgauntlett.com). He is the author of numerous books including Media Studies 2.0, and Other Battles Around the Future of Media Research (2011) and most recently Making Media Studies: The Creativity Turn in Media and Communications Studies (2015). https://doi.org/10.3726/978-1-4539-1471-7