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Reading: A Propaganda Model for Hollywood

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A Propaganda Model for Hollywood

Author:

Matthew Alford

University of Bath
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Abstract

This article proposes a Hollywood Propaganda Model, based on Herman and Chomsky’s original theory for news media, to explain the ideological output of mainstream Hollywood. The five filters are: concentrated ownership; the importance of merchandising; dependence on establishment sources; the disproportionate ability of the powerful to create flak; and a dominant ideology of ‘us’ versus the ‘Other’. The article acknowledges the limits of such a model but makes the case that the filters are important overarching concerns in determining the ‘bounds of the expressible’ and that countervailing forces such as the supposed left-wing beliefs of grassroots Hollywood are of limited significance.

How to Cite: Alford, M., (2009). A Propaganda Model for Hollywood. Westminster Papers in Communication and Culture. 6(2), pp.144–156. DOI: http://doi.org/10.16997/wpcc.128
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Published on 01 Oct 2009.
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