Articles

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  Editorial

  Advertising and the Way Forward

  
  

  Carl W. Jones

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 1–5
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  Research Articles

  Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

  Fabiola Fernández Guerra

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 6–23
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  Research Articles

  Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

  Wilson Ndasi, Ediz Edip Akcay

  • PDF (EN)
  • XML (EN)

  31 Jul 2020

  15 ( 2 ) : 24–43
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  Research Articles

  Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

  Myles Ethan Lascity, Maryann R. Cairns

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 44–62
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  Research Articles

  Changing Masculinity, One Ad at a Time

  
  

  Gry Høngsmark Knudsen, Lars Pynt Andersen

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 63–78
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  Research Articles

  Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

  Jane Johnston

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 79–94
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  Research Articles

  How Ambient Advertising is Uniquely Placed to Make Audiences Think

  Miriam Sorrentino

  • PDF (EN)
  • XML (EN)

  31 Jul 2020

  15 ( 2 ) : 95–111
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  Research Articles

  Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

  Juris Tipa

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 112–128
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  Research Articles

  Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

  Birgit Breninger, Thomas Kaltenbacher

  • PDF (EN)
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  31 Jul 2020

  15 ( 2 ) : 129–150
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  Commentary

  The World According to Dave Trott: An Interview

  
  

  Carl W. Jones

  • PDF (EN)
  • XML (EN)

  31 Jul 2020

  15 ( 2 ) : 151–161
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  Commentary

  Teaching Advertising for the Public Good

  
  

  . Rutherford, Fiona Cownie

  • PDF (EN)
  • XML (EN)

  31 Jul 2020

  15 ( 2 ) : 162–177
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  Commentary

  The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

  Ismael Lopez Medel

  • PDF (EN)
  • XML (EN)

  31 Jul 2020

  15 ( 2 ) : 178–190
• 
  Editorial

  How to Define ‘Viral’ for Media Studies?

  
  

  Anastasia Denisova

  • PDF (EN)
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  17 Mar 2020

  15 ( 1 ) : 1–4
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  Research Articles

  Viral Media: Audience Engagement and Editorial Autonomy at BuzzFeed and Vice

  Paul Stringer

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  17 Mar 2020

  15 ( 1 ) : 5–18
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  Research Articles

  Understanding Viral Communism: A Thematic Analysis of Twitter During Brazil’s 2018 Elections

  Helton Levy, Claudia Sarmento

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  17 Mar 2020

  15 ( 1 ) : 19–36
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  Research Articles

  Why All the Outrage? Viral Media as Corrupt Play Shaping Mainstream Media Narratives

  Samuel Duncan

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  17 Mar 2020

  15 ( 1 ) : 37–52
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  Research Articles

  Memories of Our Youth: The Viral Spread of Radio Station Facebook Posts

  Daithí McMahon

  • PDF (EN)
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  17 Mar 2020

  15 ( 1 ) : 53–67
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  Commentary

  ‘Intersectionality Went Viral’: Toxic Platforms, Distinctive Black Cyberfeminism and Fighting Misogynoir - An Interview with Kishonna Gray

  WPCC Editorial Board

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  • XML (EN)

  17 Mar 2020

  15 ( 1 ) : 68–73
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  Commentary

  Viral Culture, Memes in Society and Politics: An Interview with Anastasia Denisova

  WPCC Editorial Board

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  17 Mar 2020

  15 ( 1 ) : 74–79
• 
  Editorial

  From High Visibility to High Vulnerability: Feminist, Postcolonial and Anti-Gentrification Activism at Risk

  Anastasia Denisova, Michaela O'Brien

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  03 Sep 2019

  14 ( 1 ) : 94–98
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  Research Articles

  Nomadic Transmitter: Public Sphere and Aesthetics in Brazilian Media Activism

  Thiago O. S. Novaes, Francisco Antunes Caminati

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  03 Sep 2019

  14 ( 1 ) : 81–93
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  Research Articles

  The Deferred ‘Democracy Dividend’ of Citizen Journalism and Social Media: Perils, Promises and Prospects from the Zimbabwean Experience

  Tenford Chitanana, Bruce Mutsvairo

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  20 Aug 2019

  14 ( 1 ) : 66–80
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  Research Articles

  Do Not Harm in Private Chat Apps: Ethical Issues for Research on and with WhatsApp

  Sérgio Barbosa, Stefania Milan

  • PDF (EN)
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  14 Aug 2019

  14 ( 1 ) : 49–65
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  Commentary

  In the Service of Press Freedom or the Imperial Agenda? Negotiating Repression and Coloniality in Zimbabwean Journalism

  Khanyile Joseph Mlotshwa

  • PDF (EN)
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  14 Aug 2019

  14 ( 1 ) : 33–48
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  Research Articles

  From the Streets to the Screen to Nowhere: Las Morras and the Fragility of Networked Digital Activism

  Stuart Davis, Melisssa Santillana

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  09 Aug 2019

  14 ( 1 ) : 18–32