Articles

Advertising and the Way Forward

Advertising and the Way Forward

Carl W. Jones

2020-07-31 Volume 15 • Issue 2 • 2020

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Fabiola Fernández Guerra

2020-07-31 Volume 15 • Issue 2 • 2020

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Wilson Ndasi and Ediz Edip Akcay

2020-07-31 Volume 15 • Issue 2 • 2020

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Myles Ethan Lascity and Maryann R. Cairns

2020-07-31 Volume 15 • Issue 2 • 2020

Changing Masculinity, One Ad at a Time

Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen and Lars Pynt Andersen

2020-07-31 Volume 15 • Issue 2 • 2020

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Jane Johnston

2020-07-31 Volume 15 • Issue 2 • 2020

How Ambient Advertising is Uniquely Placed to Make Audiences Think

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Miriam Sorrentino

2020-07-31 Volume 15 • Issue 2 • 2020

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Juris Tipa

2020-07-31 Volume 15 • Issue 2 • 2020

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Birgit Breninger and Thomas Kaltenbacher

2020-07-31 Volume 15 • Issue 2 • 2020

The World According to Dave Trott: An Interview

The World According to Dave Trott: An Interview

Carl W. Jones

2020-07-31 Volume 15 • Issue 2 • 2020