Volume 15 • Issue 2 • 2020

Editors: Carl W Jones (Guest Editor)

Editorial


Advertising and the Way Forward

Advertising and the Way Forward

Carl W. Jones

2020-07-31 Volume 15 • Issue 2 • 2020 • 1–5

Research Articles


Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Fabiola Fernández Guerra

2020-07-31 Volume 15 • Issue 2 • 2020 • 6–23

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Wilson Ndasi and Ediz Edip Akcay

2020-07-31 Volume 15 • Issue 2 • 2020 • 24–43

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Myles Ethan Lascity and Maryann R. Cairns

2020-07-31 Volume 15 • Issue 2 • 2020 • 44–62

Changing Masculinity, One Ad at a Time

Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen and Lars Pynt Andersen

2020-07-31 Volume 15 • Issue 2 • 2020 • 63–78

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Jane Johnston

2020-07-31 Volume 15 • Issue 2 • 2020 • 79–94

How Ambient Advertising is Uniquely Placed to Make Audiences Think

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Miriam Sorrentino

2020-07-31 Volume 15 • Issue 2 • 2020 • 95–111

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Juris Tipa

2020-07-31 Volume 15 • Issue 2 • 2020 • 112–128

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Birgit Breninger and Thomas Kaltenbacher

2020-07-31 Volume 15 • Issue 2 • 2020 • 129–150

Commentary


The World According to Dave Trott: An Interview

The World According to Dave Trott: An Interview

Carl W. Jones

2020-07-31 Volume 15 • Issue 2 • 2020 • 151–161

Teaching Advertising for the Public Good

Teaching Advertising for the Public Good

. Rutherford and Fiona Cownie

2020-07-31 Volume 15 • Issue 2 • 2020 • 162–177

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

Ismael Lopez Medel

2020-07-31 Volume 15 • Issue 2 • 2020 • 178–190